Friday, April 3, 2009

NOW OWN THE MOON - OR AT LEAST A PART OF IT

By Flynn Remedios – Futuristic Media Network



Yes you read right – now you can have the Moon or at least a small piece of it. And the price tag isn’t that steep either. Just about Rs 4 to 5 lakh to have a piece of the Moon in your own very bedroom. Wanna know more.. Read on….

To commemorate 40 years of Man’s first steps on the Moon, international art book publishers Taschen have come out with a special Limited Edition of journalist Norman Mailer’s book MoonFire. While the original book by Norman Mailer titled MoonFire: From Planet Earth: The Epic Journey of Apollo 11, is priced at GBP 600 and is also a Limited Edition book, Taschen recently announced a special Limited Edition of just 20 copies accompanied by a small piece of original Moon Rock. And the entire lot was sold out within a few days.

While the exact price hasn’t been disclosed yet – the book is expected to be available May end or June this year – sources said it could be in the range of Rs 4-5 lakh. Each of the 20 books will be accompanied by a certified piece of Moon Rock encased in a decorative, ornamental casket, said Gangadharan Javahar of Dolphin Publications Pvt Ltd, representatives of Taschen in India.

Dolphin is one of Taschen’s distributors in India and the largest distributor of foreign books in the country. Javahar himself an avid book lover went to a great extent to order a copy of the Special Limited Edition book. Thanks to Gangadharan Javahar, Indians will have an opportunity to own some part of the moon right here in India. “When I got to know about this book, I immediately wrote to Taschen to reserve a copy for me. I was lucky. Had I to be late by a day, the last two copies would have been sold out, he said adding, “While I have got one book confirmed for my book store Indus, I am trying to get another copy for my personal collection,” says Javahar. So exclusive is the book and so great the demand internationally that the publishers were reluctant to ‘sell’ more than one copy to each distributor.

Speaking to this journalist at the Collector’s Book Festival at Indus – the Book store at the Grand Hyatt in Mumbai, Javahar said, “Yes we have ordered the Moon Rock book as it’s called. Though the book is yet to be delivered we have got several enquiries for the book. We plan to auction the book along with some other Limited Edition and Collectors Books later this year.”

Javahar who runs Indus – the Bookstore, an exclusive store for book lovers at the Grand Hyatt in suburban Mumbai said that during the Collector’s Book Festival currently being held at the store from 3rd to 15th April, several Limited Edition and Collectors books each costing a small fortune will be on display. Most of these books weigh several kilograms and come encased in a decorative box. Many books are hand signed and hand-numbered and are rare as only a few hundred copies of the books are printed world over.

Indus currently houses over a hundred Limited Edition and Collector’s titles, explained Javahar, adding that the auction will pave the way for a new lot of similar exclusive books. Indus – the book store is located at Hotel Grand Hyatt, Mumbai, which has a luxury mall housing most of the world’s leading luxury brands. It also has another outlet at The ITC Maratha Sheraton, Mumbai and the Taj Residency, Nashik all of which boast of some of the rarest of rare books published on earth.

The Moon Rock book will have exclusive, some as yet unseen photos of Apollo 11’s mission to the Moon, the preparations before D-day and the return to earth. It will have extensive interviews by both Neil Armstrong and Edwin Aldrin. The original book was written by Mailer – then with Life Magazine – who had hired him exclusively for the job.


THE COLLECTOR’S BOOK FESTIVAL – A SPECIAL DISPLAY AND DISCOUNT SALE OF LIMITED EDITION AND EXCLUSIVE BOOKS IS ON FROM 3RD TO 15TH APRIL AT INDUS – THE BOOKSTORE, GRAND HYATT, KALINA, MUMBAI