CITIZENS ACTION FORUM APPOINTS RITUU SACHDEV AS SPOKESPERSON FOR ITS CLEAN-N-GREEN MUMBAI CAMPAIGN

Mumbai, Saturday 11 September 2010: The Citizens Action Forum (CAF) - a social service forum (NGO application pending) has announced a special activity campaign to spread awareness about the need for a clean-n-green Mumbai during the festive season beginning with the Ganesh Chaturti festival. The campaign will continue for three months and cover four major festivals in Maharashtra including Ganesh Chaturti, Navratri, Dussera and Diwali. The objective of this campaign is to make the general public aware of the dangers and harmful effects of noise, water, air and food pollution on the environment in general, which to an extent increases during the festive season.

The Citizens Action Forum has appointed model and actress Rituu Sachdev as their spokesperson and face of the campaign. The campaign will include activity like street plays, rallies, road shows, screening of documentary films and other mass media activity. Rituu Sachdev has completed two films in the south (one in Tamil and another in Kannada) of which the Kannada film Srimoksha released to a good response in June this year. She has done several print and television advertisement campaigns and is a known face on the modeling circuit. Rituu has also featured in the Venus Music-released music videos Rahbar and Chahat sung by Alka Yagnik. She has signed on a couple of other film projects including a popular Reality Show on a mainline entertainment channel.

Says Rituu Sachdev, “While we all enjoy celebrating festivals like Ganesh Chaturti and Diwali, certain environmental factors that affect our climate cannot be ignored. For example paints used in making statues could contain harmful arsenic, mercury and lead. The statues are at times made of non-bio-degradable material including plastic, which when immersed into water (sea, lakes, ponds and rivers) does not bio-degrade but stays in the ecosystem and harms the environment. Noise pollution during festivals is dangerous for senior citizens and even children. Excessive use of crackers and fireworks also adds to air pollution.”

Several celebrities, actors, sportspersons, professionals and other prominent citizens are expected to join the activities planned as part of the campaign.

The Citizens Action Forum invites all Mumbaikars to support this campaign in every possible way.

Fashion Designer Umair Zafar promotes craftsmen and tailors at his fashion show

“The difference between style and fashion is quality” - Giorgio Armani



Here’s an all new look at fashion fused with style. Glamourous India presents the Fashionista Tour to Mumbai with the skillful designs of Mumbai based Bollywood fashion designer Umair Zafar to present a gala fashion event at Renaissance Federation Club.


Glamourous India, is one of the leaders in the Advertising and Internet Development Industry, simultaneously delivering creative and breakthrough strategies customized for each event. Whereas, Fashionista, the school of fashion technology is organising the fashion show.


In association with Mumbai based designer Umair Zafar, he is a celebrity faculty for Fashionista, as the school is planning to open up a center in Mumbai soon.

A few of the students from Fashionista will show case their designs at the show.

Delhi based designers like Kamal lakhwani will showcase his Men’s Wear collection, Khalid & Sheerin will also stun the ramp with their creative ensemble.

Umair Zafar says, “I consider it a social responsibility to give back to the society what I take from it.” We have had fashion events to support many noble causes but I realized that we forget to look inside our own homes. Our craftsmen are a very talented lot, but I guess they don’t get their worth. So I thought why not promote a cause close to home and to my heart."

He further mentions all the troubles they go through. He says, “When the designs are shown at any event, it is the fashion designer who is in the limelight and the efforts of these craftsmen go unnoticed. Their efforts get neither the recognition nor the proper value that they deserve. It is time they were made to feel as special as they and their talent really are. As it is because f these extremely gifted people that we designers have become what we are. They play a major role in transforming our visions and our designs into the end product that is presented to the people....”

Umair has designed the grand finale for the show and is very exited about it. He says, “The whole show put together looks amazing. It has clothes for people from every genre. It’s got Bollywood, casual, haute couture and bridal collections."