Sigma Rock & designer Umair Zafar collaborate to promote Lucknowi Chikankari & Embroidery

Lucknow, 2^nd March 2014.  We all celebrate our annual events and functions with a lot of aplomb, but when we do it with for a social cause; it makes a great difference to those benefited. Sigma Rock Infra Ventures Pvt Ltd - a Lucknow-based real estate company believes and stands for integrity and ethics and this was amply evident in their effort to support and promote the small craftsmen and karigars of Lucknow. Sigma Rock presented celebrity designer and stylist Umair Zafar's Chikankari Summer Collection 2014 on 1^st March at a glittering ceremony at the M B Club in Lucknow to promote the craft and enhance and encourage the craftsmen and karigar community which has suffered greatly due to neglect and lack of promotion. Bollywood diva Rituparna Sen walked the ramp  for Umair Zafar and also distributed prizes and awards to achievers of Sigma Rock.

Lucknow based designer Arshi Jamal also show-cased his ethnic collection as the guest list included young and energetic minister Naved Siddiqui,  Major General Suresh Gupta, Dr Vikram Ahuja, Lens man Subodh Bajpai, Shashank Agarwal, former Indian women’s cricket team captain Nighat Khan, Asst Director - Ministry of Communication Ravi Pratap Singh,  Urban Fashion Franchise Head Shoaib Zafar and many others.

Gorgeous Rituparna Sen Gupta, the show stopper for Umair Zafar enthralled the audience with her beautiful moves. Ace choreographer Shie Lobo made the night more appealing with his synchronized choreography. Rupa Khurana and Rajesh Tandon anchored the gala event.

According to, Asrar Ahmad Khan, Director Sigma Rock, “We being housing providers relate directly to fashion and lifestyle. This event hence is one more form to connect people with fashion and lifestyle.  This is yet another feather in our cap. The aim for Fit and Fashion 2014 is to create awareness about fitness and fashion among Lucknowites.”

Designer Umair Zafar who hails from Lucknow and is known for his patronage for the culture and crafts of the city of Nawabs speaking to news agency Newz66.com in Lucknow said, "This show is for the craftsmen of Lucknow who have long been neglected by other designers and big brands alike. I thank Sigma Rock for supporting us in this noble cause. We are showcasing 35 national and international models to display the designs. I have used the blend of Lucknow’s ancient art -  the chikan with popular modern fabrics. It’s now possible to carry chikan in all seasons. It is not vintage any more. These fusions will give chikan a high fashion and party angle given the fact that over 20 varieties of fabric have been used.”

The magic moments were captured by the lenses of Subodh Bajpayee.  Patrons supporting the event included Urban Fashion, Diet Mantra, Magic Holidays, Golden Blossom Imperial Resorts, Signature Premium, Flashcabs, PR advisory Kaivalya Communication, Meem Productions and many more.

Fashion Designer Umair Zafar promotes craftsmen and tailors at his fashion show

“The difference between style and fashion is quality” - Giorgio Armani



Here’s an all new look at fashion fused with style. Glamourous India presents the Fashionista Tour to Mumbai with the skillful designs of Mumbai based Bollywood fashion designer Umair Zafar to present a gala fashion event at Renaissance Federation Club.


Glamourous India, is one of the leaders in the Advertising and Internet Development Industry, simultaneously delivering creative and breakthrough strategies customized for each event. Whereas, Fashionista, the school of fashion technology is organising the fashion show.


In association with Mumbai based designer Umair Zafar, he is a celebrity faculty for Fashionista, as the school is planning to open up a center in Mumbai soon.

A few of the students from Fashionista will show case their designs at the show.

Delhi based designers like Kamal lakhwani will showcase his Men’s Wear collection, Khalid & Sheerin will also stun the ramp with their creative ensemble.

Umair Zafar says, “I consider it a social responsibility to give back to the society what I take from it.” We have had fashion events to support many noble causes but I realized that we forget to look inside our own homes. Our craftsmen are a very talented lot, but I guess they don’t get their worth. So I thought why not promote a cause close to home and to my heart."

He further mentions all the troubles they go through. He says, “When the designs are shown at any event, it is the fashion designer who is in the limelight and the efforts of these craftsmen go unnoticed. Their efforts get neither the recognition nor the proper value that they deserve. It is time they were made to feel as special as they and their talent really are. As it is because f these extremely gifted people that we designers have become what we are. They play a major role in transforming our visions and our designs into the end product that is presented to the people....”

Umair has designed the grand finale for the show and is very exited about it. He says, “The whole show put together looks amazing. It has clothes for people from every genre. It’s got Bollywood, casual, haute couture and bridal collections."