Friday, February 15, 2008

Sherlyn Chopra's 'Outrageous' gets a standing ovation at Global Mobile Awards ceremony in Spain






By Flynn RemediosFuturistic Media Network



The Queen of Internet downloads and the most downloaded internet babe Sherlyn Chopra bagged her most 'Outrageous' assignment till date – she was selected as the "Face of Bollywood" to represent the marriage of glamour, oomph and spunk with cutting-edge technology at an annual event - the 3GSM World Congress in Barcelona.

Sherlyn Chopra was the only Bollywood actress chosen to represent India at the function. Last year Dia Mirza was the Indian representative at the same event.


Sherlyn gave away the award to the head honcho of Yahoo Inc for the “Best Infotainment Portal of the Year.” You can view Sherlyn’s pics at the official Global Mobile Awards website at http://www.globalmobileawards.com/press/gallery.shtml.
Her music video which was played during the Gobal Mobile Awards function, was recieved with a standing ovation from the entire audience and particularly august members like international comedian Graham Norton, Hollywood legend and Sundance Institute Founder, Robert Redford and grammy award winning rapper and hip hop artiste Will.i.am of the Black Eyed Peas.


Film Legend Robert Redford, founder of the Sundance Institute, was one of the attractions at the World Congress.


Speaking to this reporter from Barcelona, Sherlyn said, “I have discussed various projects, which I will share with the media at the opportune time.” However, Sherlyn’s managers said that she had signed five deals with international groups and bands to “work together”. Sherlyn said she will “disclose all” at a Press Conference very soon. Sherlyn had one-on-one meetings with lead rapper of Hip Hop and funk band Black Eyed Peas Will.i.am and Robert Redford of the Sundance Institute

Besides Sherlyn Chopra and her music album, two other brands or projects were chosen: south icon Rajnikant's film Sultan – The Warrior and Race was showcased at the same event by the World's biggest mobile content aggregator Hungama.com. Hungama.com provides mobile content to cellular operators in about 56 countries across the world including all major operators in India.


Sherlyn beat established brands like Bipasha Basu, Mallika Sherawat, and Priyanka Chopra to make it to the "A-list". She attended the conference, celebrity cocktail dinners and other sub events in Barcelona recently.

In Barcelona, Sherlyn hob-nobbed with the cellular and digital world's head honchos like our very own Sunil Mittal, Anil Ambani, Azeem Ghosh and Arun Sarin to name a few. Almost every other cellular brand from India had a presence at Barcelona and so did international brands like Verizon (one of the largest operators in the United States), Singapore Tel, Mobi Tel, Telefonica, etc.

Besides these, every other Media brand worth its name was present at the event as were the CEOs of most Fortune 100 companies.


Not just that, Sherlyn was bestowed with the honour of presenting an award at the grand finale of the event – the Global Mobile Awards ceremony to honour some of the biggest telecom players – which was held in the palace of the King of Spain.

Said Anand Jhinghan, senior vice president-International, Hungama Mobile, "We are delighted to have Sherlyn Chopra's video 'Outrageous' featured at the Mobile World Congress at Barcelona. She is amongst two other power brands chosen for the event. Her connect with the youth on the mobile and online medium continues to grow and her brand value on the digital space in increasing leaps and bounds. She is the next big thing on the Bollywood horizon and is one of the most powerful digital brands."

This event is the biggest international gathering of telecom operators, service providers, mobile content aggregators, handset manufacturers, value added resellers and deals worth millions of dollars are expected to be negotiated and cracked at the venue.