Isabella Spagnolo the Italian Non-Alcoholic Fashion Drink Forays into Asian Market with a Grand Launch conceptualized and organized in Mumbai by Shrinne Entertainment celebrating Red Carpet Moments. We advocate strongly that with Isabella Spagnolo in our city we shall fearlessly “Drink and Drive” says Chandreyie Sarkar – CEO Shrinne Entertainment
Mumbai 22nd August 2015:
Isabella Spagnolo, an Italian Non-Alcoholic Fashion Red Carpet Drink launched its foray into the Asian
Market with a Grand Launch Party introducing Anup Bhatia and Isabella Spagnolo
(The Armani Supermodel) and executed by Shrrine Entertainment at JW Marriott,
Juhu, Mumbai. The event saw the red carpet celebrations for trendsetters in
various fields like Fashion Stylist and Make-Up Ojas Rajani, Fashion Designer
duo Riddhi Siddhi of Mapxencar’s, Fashion Choreographer Alison Woodham, Car
Mini Cooper, Trendsetter Jewellery Gitanjali Jewels, Fitness Suren Joshi I
Think Fitness and Health and Wellness Shelly Khera of Slim Sutra. Other celebs
who graced the occasion were ,Karan Oberoi, Nazia Hussain and Gwen Athaid. The
exclusive red carpet themed fashion preview by riddhi siddi mapxencars was one
of the highlights of the special evening . The range of isabella collection was
unveiled with grandeur and grace by Isabella and the trendsetters at the
fashion Preview.
The collection has been
specially designed by Italian fashion Supermodel Isabella Spagnolo for those who love
to pop a bottle of bubbly yet a non-alcoholic drink for various personal
reasons, including religious, health, medical, age or if they just happen to be
driving. So years later drawing on her PhD in Bio Science and Economics,
Isabella worked at producing a 100% non-alcoholic fashion drink while following
a wine production process that holds a world patent. The drinks are produced
from high quality Glera grapes (the same variety that is used for producing Prosecco wines in Italy’s Veneto
region) and follow the Prosecco production process.
The process for producing the Isabella range is distinct in that, these are not wines from
which the alcohol has been removed, but are produced in a way that the juice of
crushed grapes is not allowed to ferment in the first place. With delicate
flavours, soft hues, infused with the effervescence of sparkling wines, light
and refreshing, the drinks recreate the pleasures of popping a bubbly as they
are styled just like sparkling wines, complete with the traditional champagne-styled bottles with natural cork that pop loudly when
opened.
“It was while walking the ramp
at fashion shows in the Gulf and also in international fashion capitals as an
Armani super model that Isabella observed Muslim guests sipping on soft drinks.
She felt it would be really nice it they could enjoy a non-alcoholic sparkling
wine”, says Anup Bhatia,
National Brand Representative, Isabella No Alcohol Collections, and
Promoter, Imported Brands Marketeers India.
“The sole objective of this
drink is to give the consumers a taste of wine without the alcoholic effects.
This shall make the event look stylized and also equally healthy,’ concludes Isabella Spagnolo who initiates this one-of-its-kind
concept. The idea was to bring across the message that now you can Drink and
Drive and yet go scott free.
